Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.
The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.