• Journal of Business Strategies (JBS) June'19 Issue No. 25
    Vol 13 No 1 (2019)

    Journal of Business Strategies, Vol.13 (1)
    June 2019

    Editorial Note

    Innovation and technology are closely connected and part of the same process. In the current century, the presence of technological tools has reduced the barriers to learning in the third world countries, providing communities with the means of web-based learning which not only reduces costs but also has raised awareness and improved the standards of living. The digital transformation in education is vividly approaching and is apparently reshaping the learning backdrop. A high-tech makeover in academic research can be discerned, which is not only changing the ways research is being carried out but is also modifying the world’s research views on various subjects, opening new paradigms and perspectives. These developments in academic research impose large imprints on scientific knowledge, societies, human behaviour, and economies as a whole.

    Research scholars today use various technological tools such as SPSS, SmartPLS, NVivo, and others, which are designed to process the intricate data and complex computations rather than jotting them down through manual calculations. The blend of technology with human intellect has accelerated the research process and diminished the possibilities of human error. Technology not only helps in computational estimates but has enhanced the whole research process from generating research instruments to ascertaining the sample sizes and data collection, technology is simply a panacea to all research matters.

    I am pleased to report the excellent work of our contributors in this research journal which reflects the use of the latest research techniques and exhibits recent research discoveries related to issues pertaining to business ventures in Pakistan. This issue of the Journal of Business Strategies consists of nine articles on various aspects of business studies research. JBS encourages the highest level of intellectual excellence and understands the importance of business studies research for the advancement of business infrastructure which manifests the economic development.

    In the end, I wholeheartedly thank the contributors, peer reviewers and JBS editorial team, to help this journal sustain its quality and standards.

    Sincerely,

    Sadia Khurram
    Editor
    Journal of Business Strategies

  • Journal of Business Strategies (JBS) December'18 Issue No. 24
    Vol 12 No 2 (2018)

    Journal of Business Strategies, Vol.12(2)
    December 2018

     

    Editorial Note

    It is with immense pleasure and pride that I present to you the twenty-fourth edition of the Journal of Business Strategies. After a thorough evaluation and analysis, my team and I unveil this new issue, which we hope our readers will benefit from. With a total of eleven research papers, researched and penned by national and international authors, making this issue an international publication.


    This journal portrays a wide array of themes surrounding Finance, Management, Marketing and encompasses the economic state of Pakistan. It is interesting to know that the research scope in Pakistan is flourishing vigorously. As the economic condition of the country is stabilizing, the business environment is prospering as well, transferring the responsibility of investigation of the emerging business opportunities on the shoulders of the academic researchers. Concurrently, the researchers today are concentrating and already delving into the emerging phenomena to address current as well as future issues.


    In this volume, we welcome new contributors as well as former authors to publish their articles for the world to read and deliberate upon. The Journal of Business Strategies is the collective thinking of a group of innovative individuals with whom I was privileged to interact and have worked meticulously during the publication process. The editorial team is striving hard to make the journal a premier academic journal in the national and international community. In essence, the journal has adopted the Open Journal Systems software, to streamline the publication process and simplify it for our authors and readers. The Journal of Business Strategies is a diverse and dynamic academic journal and thanks to my team, we have made sure that this edition remains consistent and extraordinary to the extent of our abilities. JBS aims to create and strengthen relationships between the authors of JBS and the academic world.

    Lastly, I would like to thank all authors, peer reviewers, members of the editorial board and my publication team for helping to get this journal published.

    Sincerely,
    Sadia Khurram
    Editor
    Journal of Business Strategies