About the Journal

Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences and Information Studies, Greenwich University Karachi. Journal of Business Strategies is HEC

recognized in "Y" category.  JBS is published bi-annually in December and June every year. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

Aims and Scope

Journal of Business Strategies (JBS) heralds the research discourse among academic researchers, social scientists, and other intellects about advances in Management Sciences intending to transform the Economic, Entrepreneurial, and Marketing structure. JBS provides an academic platform for academic professionals and researchers to disseminate knowledge freely for research, teaching, and reference purposes among the research community within Pakistan and all over the world. JBS carries original, full-length research papers that reflect latest research and
developments in both theoretical and applied research in Management Sciences. JBS gives a worldwide audience among the Pakistani recognized journals. JBS gives barrier-free access to the literature for research. It increases convenience, reach, and retrieval power. JBS publishes manuscripts that describe or synthesize research of direct relevance to management sciences & related disciplines in the higher education.