Current Issue

Vol 12 No 2 (2018): Journal of Business Strategies (JBS) December'18 Issue No. 24






Journal of Business Strategies, Vol.12(2)
December 2018


Editorial Note

It is with immense pleasure and pride that I present to you the twenty-fourth edition of the Journal of Business Strategies. After a thorough evaluation and analysis, my team and I unveil this new issue, which we hope our readers will benefit from. With a total of eleven research papers, researched and penned by national and international authors, making this issue an international publication.

This journal portrays a wide array of themes surrounding Finance, Management, Marketing and encompasses the economic state of Pakistan. It is interesting to know that the research scope in Pakistan is flourishing vigorously. As the economic condition of the country is stabilizing, the business environment is prospering as well, transferring the responsibility of investigation of the emerging business opportunities on the shoulders of the academic researchers. Concurrently, the researchers today are concentrating and already delving into the emerging phenomena to address current as well as future issues.

In this volume, we welcome new contributors as well as former authors to publish their articles for the world to read and deliberate upon. The Journal of Business Strategies is the collective thinking of a group of innovative individuals with whom I was privileged to interact and have worked meticulously during the publication process. The editorial team is striving hard to make the journal a premier academic journal in the national and international community. In essence, the journal has adopted the Open Journal Systems software, to streamline the publication process and simplify it for our authors and readers. The Journal of Business Strategies is a diverse and dynamic academic journal and thanks to my team, we have made sure that this edition remains consistent and extraordinary to the extent of our abilities. JBS aims to create and strengthen relationships between the authors of JBS and the academic world.

Lastly, I would like to thank all authors, peer reviewers, members of the editorial board and my publication team for helping to get this journal published.

Sadia Khurram
Journal of Business Strategies

Published: 2020-04-03


View All Issues

ISSN: 1993-5765 (Print)
ISSN: 2521-2540 (Online)
Frequency: 2 Issues per year

The Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published bi-annually by the Faculty of Management Sciences, Greenwich University Pakistan. The journal focuses on various business topics which cover Business Marketing, Management, Banking & Finance, Economics, Accounting, HR, Labor Laws and other inter-related subjects.

The Journal of Business Strategies provides an academic platform for business professionals and research scholars to contribute their original, unpublished and novel research in the diverse business fields stated above. The Journal of Business Strategies carries original, full-length research papers that reflect the latest research and developments in both theoretical and practical aspects of national and international business studies.

JBS is the HEC recognized 'Z' Category research journal. 

Creative Commons License
Journal of Business Strategies, Greenwich University is licensed under the Creative Commons Attribution 4.0 International License.

Permissions beyond the scope of this license may be available at