The Impact of Flexible Supply Chain Management Practices on Customer Satisfaction

  • Marzia Fatima
  • Dr. Muhammad Asim
  • Salman Manzoor
Keywords: Flexible Supply Chain Management Practices, Customer Satisfaction, Supplier Flexibility, Manufacturing Flexibility, Logistics Flexibility, Information Sharing


The sole reason of research conducted was to know the impact of flexible supply chain management practices on customer satisfaction. Different literature reviews done in this research emphasized on the fact that the customer satisfaction has create an impact on supply chain practices. In this research focus was on Manufacturer sector. This research was of quantitative in nature and data was collected through close ended questionnaires. The sample size was set to 250. Descriptive analysis, reliability test, correlation and regression tests were run for study. All hypothesis were accepted in conducted research. Outcomes of the study showed the optimistic and significant relation between Flexible SCM Practices on Customer Satisfaction. Supply Chain Management Practices are not taken serious in every organization. To research on this topic, I will show that there is a strong impact of Flexible Supply Chain Management Practices on Customer Satisfaction.

Author Biographies

Marzia Fatima

MBA Student, Business School, University of Karachi.

Dr. Muhammad Asim

Chairman, Business School, University of Karachi.

Salman Manzoor

MBA Student, Business School, University of Karachi.


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How to Cite
Fatima, M., Asim, D., & Manzoor, S. (2021). The Impact of Flexible Supply Chain Management Practices on Customer Satisfaction. Journal of Business Strategies, 15(1), 1-24. Retrieved from