The Impact of Flexible Supply Chain Management Practices on Customer Satisfaction
The sole reason of research conducted was to know the impact of flexible supply chain management practices on customer satisfaction. Different literature reviews done in this research emphasized on the fact that the customer satisfaction has create an impact on supply chain practices. In this research focus was on Manufacturer sector. This research was of quantitative in nature and data was collected through close ended questionnaires. The sample size was set to 250. Descriptive analysis, reliability test, correlation and regression tests were run for study. All hypothesis were accepted in conducted research. Outcomes of the study showed the optimistic and significant relation between Flexible SCM Practices on Customer Satisfaction. Supply Chain Management Practices are not taken serious in every organization. To research on this topic, I will show that there is a strong impact of Flexible Supply Chain Management Practices on Customer Satisfaction.
Allen, D.R. & Wilburn, M. (2002). Linking Customer and Employee Satisfaction to the Bottom-line. Asq Pr.
Anderson, E. W., Fornell, C. & Lehmann, D.R. (1994). Customer Satisfaction, Market Share and Profitability: Finding from Sweden. Journal of Marketing, 58(3), 53-66.
Ayers, J. B. (2001). COSTS: Getting to the ROOT CAUSES. Supply Chain Management Review, 7(6), 24-30.
Beamon, B. M. (1998). Supply chain design and analysis: models and methods. International Journal of Production Economics, 55(3), 281–294.
Cateora, P.R. (1990). International Marketing. 7th Edition. Homewood, IL: Irwin.
Chan, F.T.S, Bhagwat, R. & Wadhwa, S. (2009). Study on Supplier’s Flexibility in Supply Chain: ISREAL Time Control Necessary. International Journal of Production Research, 47 (4), 965-987.
Chu, P. Y., Chang, K. H. & Huang, H.F. (2011). The Role of Social Mechanism in Promoting Supplier’s Flexibility. Journal of Business to Business Marketing, 18(22), 155-187.
Chavez, R., Yu, W., Jacobs, M. & Feng, M. (2017). Data driven supply chains, manufacturing capabilities and customer satisfaction. Production planning and control, 28 (11-12), 906- 918.
Cooper, M. C. & Ellram, L. M. (1993). Characteristics of supply chain management and the implications for purchasing and logistics strategy. International Journal of Logistics Management, 4, 13–24.
Day, G.S. (1994). The Capabilities of Market Driven Organization. Journal of Marketing, 58.
Eckert, S.G. (2007). Inventory Management and Its Effects on Customer Satisfaction. Journal of Business and public Policy, (1), 1-2.
Ellinger, A., Shin, H., Magnus, N. W., Adams, F. G., Hofman, D. & O Marah, K. (2012). The influence of supply chain management competency on customer satisfaction and shareholder value. Supply Chain Management: An International Journal, 17(3), 249-262.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56.
Gunasekaran, A., Patel, C., & Tirtiroglu, E. (2001). Performance measures and metrics in a supply chain environment. International Journal of Operations and Production Management 21(1/2), 71– 87.
Handfield, R. B., & Nichols, E. L. (2002). Introduction to Supply Chain Management. New Jersey: Prentice-Hall, Inc.
Lee, J., Lapira, E., Bagheri, B., & Kao, H.A. (2013). Recent Advances and Trends in Predictive Manufacturing Systems in Big Data Environment. Manufacturing Letters, 1.
Mason, J.R. & Towill, D. (1997). Information Enrichment: Designing the Supply Chain for Competitive Advantage. Supply Chain Management: An International Journal, 2(4), 137 -148.
Rossin, D. (2007). An Exploratory Analysis of Information Quality in Supply Chain: Efficient and Responsive Models. Journal of Global Business Issues, 1(2), 151- 158.
Sanders, N. R. (2014). An Empirical Study of the Impact of E- Business Technologies on Organizational Collaboration and Performance. Journal of Operational Management, 25 (6).
Sanchez, R. (1995). Strategic Flexibility in Product Competition. Strategic Management Journal, 16(51), 135-159.
Schneider, P. & Bowen, J. (1995). Logistics Organization and Information System. International Journal of Logistics Management, 2.
Sethi, A.K. & Sethi, S.P. (1990). Flexibility in Manufacturing: A Survey. International Journals of Flexible Manufacturing System, 2.
Singh, R. K. & Sharma, M. K. (2014). Prioritizing alternatives for flexibility in supply chains. Production Planning and Control: The Management of Operations, 25(2), 176-192.
Slack, N., Chambers, S., Johnston, R. & Betts, A. (2009). Operations and Process Management: Principles and Practices for Strategic Impact. (2nd Edition). London.
Stern, L.W. & El- Ansary, A.I. (1992). Marketing Channels. 4th Edition, Prentice Hall, Englewood Cliffs, NJ.
Upton, D.M. (1995). What Really Makes Factories Flexible? Harvard Business Review, 73.
Ward, P., J. McCreery, L. Ritzman, & D. Sharma. (1998). Competitive Priorities in Operations Management. Decision Sciences, 29(4).
Yee. (2005). Impact analysis of customized demand information sharing on supply chain performance. International Journal of Production and Research, 43(16), 3353-3373.
Zhang, Q., Vonderembse, M. A. & Lim, J.S. (2003). Manufacturing Flexibility: Defining and Analyzing Relationships among Competence, Capability and Customer Satisfaction. Journal of Operations Management, 21(2), 173-191.
Zhang, Q., Vonderembse, M. A. & Lim, J.S. (2002). Value Chain Flexibility: A Dichotomy of Competence and Capability. International Journal of Production Research, 40(3).
Zhang, Q., Vonderembse, M. A. & Lim, J.S. (2005). Logistics flexibility and its impact on customer satisfaction. The International Journal of Logistics Management, 16.