INFLUENCE OF DIGITIZATION ON SUPPLY CHAIN PERFORMANCE IN THE FMCG SECTOR OF MANUFACTURING INDUSTRY

  • Mahrooj Safdar
  • Dr. Sohaib Zaman
Keywords: Digital Supply Chain, Supply Chain Agility

Abstract

The proposed research follows deductive approach, interpretivist philosophy and Causal or Explanatory research strategy. The study is exploring the perception of supply chain professionals regarding digitalization in supply chain and also exploring the real digital practices followed by the FMCG industry. For this purpose the researchers had collected data through filling questionnaires from respondents having knowledge of supply chain strategies and digital implementations on supply chain processes in Karachi. Questionnaires were filled through google forms with the help of friends and family to get most of the authentic data with questionnaire containing close[1]ended questions based on research objectives and research questions. Also it was make sure that respondents were have better understanding of digitalisation in supply chain and knowledge based on personal experience, past research articles, websites and research journals. The finding of the study suggest that the concept of digitalization among the supply chain professionals is vague and they do not consider the implementation of digital technology in supply chain to be effective and essential. The study identifies a need of creating awareness among the supply chain professionals regarding the advantages they can gain by the implementation of technology in supply chain and also there is a need to train the operational staff to accept change which is beneficial for them.

Author Biographies

Mahrooj Safdar

Mahrooj Safdar is an MBA (Supply Chain Management), Karachi University Business School, University of Karachi.

Dr. Sohaib Zaman

Dr. Sohaib-Uz-Zaman is Assistant Professor, Karachi University Business School (KUBS) University of Karachi.

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Published
2021-12-15
How to Cite
Safdar, M., & Zaman, D. (2021). INFLUENCE OF DIGITIZATION ON SUPPLY CHAIN PERFORMANCE IN THE FMCG SECTOR OF MANUFACTURING INDUSTRY. Journal of Business Strategies, 15(2), 83-98. Retrieved from http://greenwichjournals.com/index.php/businessstudies/article/view/613