• Asfand Faheem Akhter
  • Emadul Karim
  • Saeed Siyal
Keywords: Consumer Switching Behaviour, Internal Combustion Engine Vehicles, Electric Vehicles, Fuel Costs, Technology, Infrastructure, Government Regulations, Green Transportation


The purpose of this research paper was to test the factors affecting consumer switching behaviour from Internal Combustion Engine Vehicles to Electric Vehicles in Pakistan. Consumer switching behaviour is one of the most thoughtful aspect for every organization. One of the many variables that influence consumer switching behaviour, is innovation. The components related to electric cars taken into consideration for this study included the fuel costs, technology, infrastructure, government regulations and green transportation. Primary as well as secondary sources were utilized to collect data. The primary data was collected through close-ended questionnaire, from a sample of 210 consumers of automobile sector. Secondary data was gathered from previous research available on to the topic of this study. The data analysis revealed that electric cars had a major influence on consumer switching behaviour from internal combustion engine vehicles. All five components of electric vehicles had a significant impact on consumer switching behaviour. Recommendations were also made for manufacturers to take advantage of electric vehicles to produce automobile models that were updated and electric.

Author Biographies

Asfand Faheem Akhter

Asfand Faheem Akhter is an MBA Student, Department of Business Administration, Greenwich University, Pakistan Campus-Karachi.

Emadul Karim

Emadul Karim is HoD, Department of Business Administration Greenwich University, Pakistan Campus-Karachi.

Saeed Siyal

Saeed Siyal, Lecturer, GRDC, Greenwich University, Karachi.


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How to Cite
Akhter, A., Karim, E., & Siyal, S. (2021). FACTORS AFFECTING CONSUMER SWITCHING BEHAVIOUR FROM INTERNAL COMBUSTION ENGINE, VEHICLES (ICEVS) TO ELECTRIC VEHICLES (EVS) IN PAKISTAN: A CASE STUDY ON THE AUDI E - TRON. Journal of Business Strategies, 15(2), 43-66. Retrieved from http://greenwichjournals.com/index.php/businessstudies/article/view/611