LINKING ORGANIZATIONAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN PHARMACEUTICAL INDUSTRY OF PAKISTAN
The present study examines how Organizational Corporate Social Responsibilities (CSR) practice towards four different stakeholders of organization including employees of organization, Government agencies, customers of organization and nongovernmental institutions affect employees’organizational citizenship behavior (OCB). Further moderating role of employees’ perception of importance of Corporate Social Responsibility (CSR) is also examined. 357 employees working in pharmaceutical industry of Pakistan participated in the study by giving their input on self-administrated questionnaire. Using the partial least square structural equation modeling, the results reveal that dimensions of OCSR except for OCSR towards Government have significant impact on Organizational Citizenship behavior and the most significant dimension among four is CSR towards NGOs and Society. Further, Perceived importance of CSR has no significant moderating effect on any of the 4dimensions of CSR studied in this research. The results are useful for policy makers at national and organizational levels to craft the CSR policies at national and international levels. Further the results also help organizations to understand the importance of CSR from employees’ perspective and prepare HR strategies to align OCSR goals at strategic and operational levels.
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