LINKING ORGANIZATIONAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN PHARMACEUTICAL INDUSTRY OF PAKISTAN
Keywords:
Organizational Corporate Social Responsibility, Organizational Citizenship Behaviors, importance of CSR, Pharmaceutical industry
Abstract
The present study examines how Organizational Corporate Social Responsibilities (CSR) practice towards four different stakeholders of organization including employees of organization, Government agencies, customers of organization and nongovernmental institutions affect employees’organizational citizenship behavior (OCB). Further moderating role of employees’ perception of importance of Corporate Social Responsibility (CSR) is also examined. 357 employees working in pharmaceutical industry of Pakistan participated in the study by giving their input on self-administrated questionnaire. Using the partial least square structural equation modeling, the results reveal that dimensions of OCSR except for OCSR towards Government have significant impact on Organizational Citizenship behavior and the most significant dimension among four is CSR towards NGOs and Society. Further, Perceived importance of CSR has no significant moderating effect on any of the 4dimensions of CSR studied in this research. The results are useful for policy makers at national and organizational levels to craft the CSR policies at national and international levels. Further the results also help organizations to understand the importance of CSR from employees’ perspective and prepare HR strategies to align OCSR goals at strategic and operational levels.
References
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Farid, T., Iqbal, S., Ma, J., Castro-González, S., Khattak, A., & Khan, M.K. (2019). Employees’ perceptions of CSR, work engagement, and organizational citizenship behavior: The mediating effects of organizational justice. international Journal of Environmental Research and Public Health, 16(10), 1731.
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Khan, M., Sarwar, S. & Khan, H. (2018). Impact of Corporate Social Responsibility on Job Attitudes: Job Satisfaction and Organizational Commitment of Banking Sector Employees of Pakistan. SEiSENSE Journal of Management, 1(3), pp.28-47.
Lu, X. (2009). A Chinese Perspective: Business Ethics in China Now and in the Future. Journal of Business Ethics, 86, 451– 461
Luc, J. (2016). Corporate Social Responsibility. Retrieved from http://sbaint. ch/1216- Corporate_Social_Responsibility
Malik, M. S. & Nadeem, M. (2014). Impact of corporate social responsibility on the financial performance of banks in Pakistan. international Letters of Social and Humanistic Sciences, 10(1), 9-19.
Newman, A., Nielsen, I. & Miao, Q. (2015). The impact of employee perceptions of organizational corporate social responsibility practices on job performance and organizational citizenship
behavior: Evidence from the Chinese private sector. The international Journal of Human Resource Management, 26(9), 1226-1242.
Porter, M. E. & Kramer, M. R. (2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92.
Rasool, I. & Rajput, A. (2017). The Impact of Perceived Internal Corporate Social Responsibility on Organizational Citizenship Behavior: A Micro-Perspective Analysis. Business & Economic Review, 9(1), 181-201.
Rehmani, M. & Khokhar, M.N. (2018). Leadership and Organizational Commitment: Mediating Role of CSR. Abasyn University Journal of Social Sciences, 11(1).
Riketta, M. (2005). ‘Organizational Identification: A Meta-Analysis,’ Journal of Vocational Behavior, 66, 358–384.
Ringle, C. M., Wende, S., & Will, A. (2005). SmartPLS 2.0 (beta): Hamburg.
Saha, S. (2018), Employee Perception Regarding Corporate Social Performance: A study of the selected Banking Company in Bangladesh.
Salton, R., & Jones, S. (2015). The corporate social responsibility reports of global pharmaceutical firms. British Journal of Healthcare Management, 21(1), 21-25.
Sarfraz, M., Qun, W., Abdullah, M. & Alvi, A. (2018). Employees’ perception of corporate social responsibility impact on employee outcomes: Mediating role of organizational justice for small and medium enterprises (SMEs). Sustainability, 10(7), 24-29.
Turker, D. (2009). How corporate social responsibility influences organizational commitment. Journal of Business Ethics, 89(2),189-204.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.
Bartels, J., Peters, O., de Jong, M., Pruyn, A., & van der Molen, M. (2010), ‘Horizontal and Vertical Communication as Determinants of Professional and Organizational Identification.Personnel Review, 39, 210–226.
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. international Journal of Management Reviews, 12(1), 85-105.
Cek, K., & Eyupoglu, S. Z. (2019). Does teachers’ perceived corporate social responsibility lead to organisational citizenship behaviour? The mediating roles of job satisfaction and organisational identification. South African Journal of Business Management, 50(1), 11.
Celik, R., Persson, J. & Tkáč, A. (2018). Who Cares?: A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe.
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences–Second Edition. 12 Lawrence Erlbaum Associates Inc. Hillsdale, New Jersey, 13.
De Roeck, K. & Delobbe, N. (2012). Do environmental CSR initiatives serve organizations’ legitimacy in the oil industry? Exploring employees’ reactions through organizational identification
theory. Journal of Business Ethics, 110(4), 397-412.
Farid, T., Iqbal, S., Ma, J., Castro-González, S., Khattak, A., & Khan, M.K. (2019). Employees’ perceptions of CSR, work engagement, and organizational citizenship behavior: The mediating effects of organizational justice. international Journal of Environmental Research and Public Health, 16(10), 1731.
Gong, T., and Wu, A.M. (2012), ‘Does Increased Civil Service Pay Deter Corruption? Evidence from China,’ Review of Public Personnel Administration, 32, 192– 204.
Hair, J., Joe, Sarstedt, M., Hopkins, L., & Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hofman, P., & Newman, A. (2014), ‘The Impact of Perceived Corporate Social Responsibility on Organizational Commitment and the Moderating Role of Collectivism and Masculinity: Evidence
from China,’ international Journal of Human Resource Management, 25, 631– 652.
Hogg, M. A., & Turner, J. C. (1985). Interpersonal attraction, social identification and psychological group formation. European Journal of Social Psychology, 15(1), 51-66.
Hogg, M. A., Terry, D. J., & White, K. M. (1995). A tale of two theories: A critical comparison of identity theory with social identity theory. Social Psychology Quarterly, 255-269.
Jenkins, R. (2014). Social identity. Routledge.
John, A., Qadeer, F., Shahzadi, G., & Jia, F. (2019). Getting paid to be good: How and when employees respond to corporate social responsibility?. Journal of Cleaner Production, 215, 784-795.
Khan, M., Sarwar, S. & Khan, H. (2018). Impact of Corporate Social Responsibility on Job Attitudes: Job Satisfaction and Organizational Commitment of Banking Sector Employees of Pakistan. SEiSENSE Journal of Management, 1(3), pp.28-47.
Lu, X. (2009). A Chinese Perspective: Business Ethics in China Now and in the Future. Journal of Business Ethics, 86, 451– 461
Luc, J. (2016). Corporate Social Responsibility. Retrieved from http://sbaint. ch/1216- Corporate_Social_Responsibility
Malik, M. S. & Nadeem, M. (2014). Impact of corporate social responsibility on the financial performance of banks in Pakistan. international Letters of Social and Humanistic Sciences, 10(1), 9-19.
Newman, A., Nielsen, I. & Miao, Q. (2015). The impact of employee perceptions of organizational corporate social responsibility practices on job performance and organizational citizenship
behavior: Evidence from the Chinese private sector. The international Journal of Human Resource Management, 26(9), 1226-1242.
Porter, M. E. & Kramer, M. R. (2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92.
Rasool, I. & Rajput, A. (2017). The Impact of Perceived Internal Corporate Social Responsibility on Organizational Citizenship Behavior: A Micro-Perspective Analysis. Business & Economic Review, 9(1), 181-201.
Rehmani, M. & Khokhar, M.N. (2018). Leadership and Organizational Commitment: Mediating Role of CSR. Abasyn University Journal of Social Sciences, 11(1).
Riketta, M. (2005). ‘Organizational Identification: A Meta-Analysis,’ Journal of Vocational Behavior, 66, 358–384.
Ringle, C. M., Wende, S., & Will, A. (2005). SmartPLS 2.0 (beta): Hamburg.
Saha, S. (2018), Employee Perception Regarding Corporate Social Performance: A study of the selected Banking Company in Bangladesh.
Salton, R., & Jones, S. (2015). The corporate social responsibility reports of global pharmaceutical firms. British Journal of Healthcare Management, 21(1), 21-25.
Sarfraz, M., Qun, W., Abdullah, M. & Alvi, A. (2018). Employees’ perception of corporate social responsibility impact on employee outcomes: Mediating role of organizational justice for small and medium enterprises (SMEs). Sustainability, 10(7), 24-29.
Turker, D. (2009). How corporate social responsibility influences organizational commitment. Journal of Business Ethics, 89(2),189-204.
Published
2020-06-01
How to Cite
Khan, M., Akber, W., & Shaikh, M. (2020). LINKING ORGANIZATIONAL CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN PHARMACEUTICAL INDUSTRY OF PAKISTAN. Journal of Business Strategies, 14(1), 17-36. Retrieved from http://greenwichjournals.com/index.php/businessstudies/article/view/414
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