Vol. 16 No. 01 (2022): Journal of Business Strategies (June'22) Issue No. 31

June 2022

I am pleased to present the 31nd issue of the Journal of Business Strategies (JBS, ISSN: 1993-5765) which started publishing in 2007. It is now an open access peer reviewed journal published biannually online on Open Journal System OJS) platform. The submissions to the journal are subjected to the peer-review process by the editorial board members and external subject experts. All published articles of this journal having unique digital object identifier (DOI) are included in the indexing and abstracting coverage of EBSCO Business Source Complete EBSCO Business Source Premier, EBSCOhost, Crossref. RePEc, SyndiGate, Google search engine, and among many other reputed scientific databases..

The first article is a study which is a detailed description of Influence of Work Life Balance on Women Employability: A Phenomenological Study based in Karachi is basically a struggle for women working in banks in the city of Karachi. A thematic analysis method is used through primary data (interviews) of females that are currently working in banks or have a past experience of working with a bank. This thematic analysis shows the factors that are already validated through previous studies and concludes recent ones by gathering all of the fresh data.

The 2n article explains the impact of Packaging on consumer buying intentions in FMCG Industry. The research conducted based on Fast Moving Consumer industry Goods in Pakistan and researcher evaluates the packaging and colors impact of consumer selection of products. The Packaging has significant role on consumer buying and attraction and hence marketers and researchers focuses on colors and analyze customers based on attraction points in packaging. The Consumer Behavior changes with preferences of Colors, has been evident with this research and many researches in same domain have been conducted based on consumer psychology.

The primary data collected from the Consumer who are using the Fast Moving Consumer Goods Brands (FMCG) and involve in purchasing of Brands.

3rd   article  is  related   to  the   research   conducted  The   integration of computer technology in various fields including agriculture has facilitated modernization and automation. One of the significant applications of computer technology in agriculture is the classification of flowers. Proper identification and classification of flowers are essential as they play a crucial role in the ecosystem. Morphological features of flowers and leaves are the basis of their classification. This study aims to propose a flower image classification system using an artificial neural network for four different types of flowers, namely sunflower, rose, lily, and dandelion. The proposed system can have  various  applications in floriculture  and the classification  of other plants. An image of a flower serves as the input to the system, and   it is used to segmented based on the dataset images of similar flowers with comparable features. The artificial neural network is then trained using 125 samples

4th Undeveloped neighborhoods and multidimensional poverty are the two issues that rising countries encounter the most frequently. The goal of the study was to find concrete evidence of inclusive sustainable community development and poverty reduction in the chosen Sindhi regions. For the study, a survey that was conducted in five districts of Sindh yielded replies from 230 respondents. The study is based on a quantitative analysis of primary data gathered from five selected districts in the Sindh province of Pakistan, which was afterwards submitted to descriptive and inferential analysis using SPSS.

5th International remittances that migrant workers send back to their home countries have a profound impact on developing countries. Remittances are facing the changes that GDP brings. Examining how Pakistan’s GDP affects the value of its currency is the central objective of this piece. Theoretically, high exchange rates indicate rapid economic expansion, which is linked to the expectation of future prosperity. This study aims to answer the question of whether remittances from abroad play a role in the rise of Pakistan’s GDP per capital.

Dr. Mohammad Shaiq

Editor

Journal of Business Strategies