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  • Journal of Business Strategies (December'22) Issue No. 32
    Vol. 16 No. 02 (2022)

    JOURNAL OF BUSINESS STRATEGIES, Vol. 16(2)

    December 2022

    Editorial Note

    I am pleased to present the 32nd issue of the Journal of Business Strategies (JBS, ISSN: 1993-5765) which started publishing in 2007. It is now an open access peer reviewed journal published biannually online on Open Journal System OJS) platform. The submissions to the journal are subjected to the peer-review process by the editorial board members and external subject experts. All published articles of this journal having unique digital object identifier (DOI) are included in the indexing and abstracting coverage of EBSCO Business Source Complete EBSCO Business Source Premier, EBSCOhost, Crossref. RePEc, SyndiGate, Google search engine, and among many other reputed scientific databases. The Journal has recently brought in a few new but nationally and internationally reputed names on its advisory and editorial board which would help us in improving the quality of published research.

    What world is facing now?

     The global landscape is dominated by various manifesting risks. Most respondents to the 2022-2023 Global Risks Perception Survey (GRPS) chose “Energy supply crisis”; “Cost-of-living crisis”; “Rising inflation” and “Food supply crisis” as among the top risks for 2023 with the greatest potential impact on a global scale.

     What will the world’s biggest problem be in the future? There is a simple and unanimous answer and that is “Global Climate Change”. Beyond the suffering it is already causing, worse climate change could increase existential risks from other causes and affect standards of living far into the future. The 2030 Agenda for Sustainable Development recognizes climate change as one of the greatest challenges of the present time and expresses its concerns on how the adverse impacts of climate change can undermine the ability of all countries to achieve sustainable development.

     Economists have an agreement that “Circular Economy” strategies could slow down nature degradation by reducing the demand for virgin materials, decreasing pressure on ecosystems that improve climate adaptation. A circular economy focuses on reducing wastage and pollution with repair, reuse, and reduction. In addition, it also emphasizes restoring natural systems while creating conditions for supporting regeneration. The circular economy establishes a more sustainable production and consumption model in which raw materials are kept longer in production cycles and can be used repeatedly, therefore generating much less waste. The circular economy is an integral part of the sustainability agenda and can contribute to several different Sustainable Development Goals (SDGs). It is obvious that SDG 12 “responsible consumption and production”, is at the heart of the circular economy. A properly functioning circular economy does not only depend on the government and industry, but also on consumers and ultimate users who have a role to play choosing sustainable products must become the new standard. Consumers also contribute to a circular economy by using things longer, repairing them or taking them to the recycling shop. The government wants to stimulate this behavior by giving the circular economy a place in education and by conducting campaigns.

    Dr. Mohammad Shaiq

    Editor

    Journal of Business Strategies

  • Journal of Business Strategies (June'22) Issue No. 31
    Vol. 16 No. 01 (2022)

    JOURNAL OF BUSINESS STRATEGIES, Vol. 16(1)

    June 2022

    Editorial Note

    I am pleased to present the 31nd issue of the Journal of Business Strategies (JBS, ISSN: 1993-5765) which started publishing in 2007. It is now an open access peer reviewed journal published biannually online on Open Journal System OJS) platform. The submissions to the journal are subjected to the peer-review process by the editorial board members and external subject experts. All published articles of this journal having unique digital object identifier (DOI) are included in the indexing and abstracting coverage of EBSCO Business Source Complete EBSCO Business Source Premier, EBSCOhost, Crossref. RePEc, SyndiGate, Google search engine, and among many other reputed scientific databases..

    The first article is a study which is a detailed description of Influence of Work Life Balance on Women Employability: A Phenomenological Study based in Karachi is basically a struggle for women working in banks in the city of Karachi. A thematic analysis method is used through primary data (interviews) of females that are currently working in banks or have a past experience of working with a bank. This thematic analysis shows the factors that are already validated through previous studies and concludes recent ones by gathering all of the fresh data.

    The 2n article explains the impact of Packaging on consumer buying intentions in FMCG Industry. The research conducted based on Fast Moving Consumer industry Goods in Pakistan and researcher evaluates the packaging and colors impact of consumer selection of products. The Packaging has significant role on consumer buying and attraction and hence marketers and researchers focuses on colors and analyze customers based on attraction points in packaging. The Consumer Behavior changes with preferences of Colors, has been evident with this research and many researches in same domain have been conducted based on consumer psychology.

    The primary data collected from the Consumer who are using the Fast Moving Consumer Goods Brands (FMCG) and involve in purchasing of Brands.

    3rd   article  is  related   to  the   research   conducted  The   integration of computer technology in various fields including agriculture has facilitated modernization and automation. One of the significant applications of computer technology in agriculture is the classification of flowers. Proper identification and classification of flowers are essential as they play a crucial role in the ecosystem. Morphological features of flowers and leaves are the basis of their classification. This study aims to propose a flower image classification system using an artificial neural network for four different types of flowers, namely sunflower, rose, lily, and dandelion. The proposed system can have  various  applications in floriculture  and the classification  of other plants. An image of a flower serves as the input to the system, and   it is used to segmented based on the dataset images of similar flowers with comparable features. The artificial neural network is then trained using 125 samples

    4th Undeveloped neighborhoods and multidimensional poverty are the two issues that rising countries encounter the most frequently. The goal of the study was to find concrete evidence of inclusive sustainable community development and poverty reduction in the chosen Sindhi regions. For the study, a survey that was conducted in five districts of Sindh yielded replies from 230 respondents. The study is based on a quantitative analysis of primary data gathered from five selected districts in the Sindh province of Pakistan, which was afterwards submitted to descriptive and inferential analysis using SPSS.

    5th International remittances that migrant workers send back to their home countries have a profound impact on developing countries. Remittances are facing the changes that GDP brings. Examining how Pakistan’s GDP affects the value of its currency is the central objective of this piece. Theoretically, high exchange rates indicate rapid economic expansion, which is linked to the expectation of future prosperity. This study aims to answer the question of whether remittances from abroad play a role in the rise of Pakistan’s GDP per capital.

    Dr. Mohammad Shaiq

    Editor

    Journal of Business Strategies

  • Journal of Business Strategies (December'21) Issue No. 30
    Vol. 15 No. 2 (2021)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

  • Journal of Business Strategies (June'21) Issue No. 29
    Vol. 15 No. 1 (2021)

    I am pleased to introduce the Journal of Business Strategies (JBS) (ISSN: 1993-5765) a rapid peer-reviewed Journal. We have been started in the year 2007 and is growing continuously. It is our pleasure to announce that we have also switched to Online Journal System OJS during the year 2020, all issues were published online on time. All published articles of this journal are included in the indexing and abstracting coverage of EBSCO Business Source Complete EBSCO Business Source Premier, EBSCOhost, Crossref, RePEc, SyndiGate, Google search engine, and among many other reputed scientific databases. The submissions to the journal are subjected to the peer review process by the editorial board members or external subject experts. The complete editorial processing of the manuscript is done through the integrated online editorial manuscript submission and review system for greater transparency and faster article throughout. During this calendar year 2021, Editorial Board and Advisory Board are improved with young Editors, more Reviewers joined the board of JBS and contributed their valuable services towards contribution as well as the publication of articles, and their valuable reviewer comments will beneficial to publish quality of the article in the Journal.

    I take this opportunity to acknowledge to eminent Prof. Dr. Hammadullah Kakepota’s academic contribution towards Greenwich University’s Journals and technical support specially in this edition. I would also like to express my gratitude to all the authors, reviewers, the publisher, Assistant Editors, and the editorial board of JBS. With their support, we have released the new volume (Volume 29) of JBS for the calendar year 2021. This is the first issue in Volume 29, and we look forward to bringing out the next Issue Volume 30 of the Journal of Business Strategies (JBS) in the month of December.


    Dr. Aamir Rashid

    Editor

    Journal of Business Strategies

  • Journal of Business Strategies (December'20) Issue No. 28
    Vol. 14 No. 2 (2020)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

  • Journal of Business Strategies (June'20) Issue No. 27
    Vol. 14 No. 1 (2020)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

  • Journal of Business Strategies (December'19) Issue No. 26
    Vol. 13 No. 2 (2019)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

  • Journal of Business Strategies (June' 19) Issue No. 25
    Vol. 13 No. 1 (2019)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

  • Journal of Business Strategies (December'18) Issue No. 24
    Vol. 12 No. 2 (2018)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

  • Journal of Business Strategies (June' 18) Issue No. 23
    Vol. 12 No. 01 (2018)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.

  • Journal of Business Strategies (December'17) Issue No. 22
    Vol. 11 No. 2 (2017)

    Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year.

    The journal publishes academic research articles concerning business needs, trends and future perspectives. JBS disseminates innovative research comprising of vast array of fields and sub-fields related to business studies so that the academia and industry can benefit from the emerging opportunities stimulated by technological, societal and global change. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.