GREEN HRM AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR FOR SUSTAINABLE ECONOMIC PERFORMANCE: A CASE FROM AN EMERGING ECONOMY

GREEN HRM AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR FOR SUSTAINABLE ECONOMIC PERFORMANCE: A CASE FROM AN EMERGING ECONOMY

Authors

  • Dr. Mustaghis ur Rahman Senior Professor at the Department of Management Studies, BBSK, Bahria University Karachi.
  • Muhammad Faraz Faraz Assistant Professor at the Department of Business Studies, BBSK, Bahria University Karachi.

Keywords:

Green Human Resource Management (GHRM), Green Organizational Citizenship Behavior (GOCB), Sustainable Economic Performance, Emerging Economies, AMO Framework, Environmental Sustainability in HRM

Abstract

Green Human Resource Management (GHRM) is a growth area that many organizations in emerging economies are adopting as they grapple with sustainability issues. Sustainability is of great importance worldwide, and in developed countries, we see companies adopting GHMR as a method to achieve, at the same time, economic success and environmental stewardship. This study looks at the relationships between the elements of GHRM practice (green recruitment, green training, green performance management) and what it does for a company’s economic performance, which we see plays a mediating role in Green Organizational Citizenship Behavior (GOCB). We base this research on two theory models -- the Ability-Motivation-Opportunity (AMO) model and Social Exchange Theory, which we use to study the results of GHRM. We used a quantitative method, which included survey responses from 150 HR personnel in 38 multinational firms in Pakistan. We analyzed the data using Structural Equation Modeling (SEM) in Smart PLS

4.0. The SEM analysis we did shows that GHMR practices play a dual role of direct and indirect through GOCB, which is an indirect play in improving a company’s economic performance. What we find is that the value of putting sustainability into HR systems, which in turn fosters a workplace environment that encourages pro-environmental behavior, which in turn produces positive economic results. This study, which is adding to a very small set of research out of South Asia, particularly Pakistan, presents the results of GHMR in a developing economy setting. We put forth that for

 

management and policy-making professionals, it is to their benefit to develop integrated green HR strategies that put companies’ environmental responsibilities into play as a part of their competitive advantage.

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https://doi.org/10.1016/j.jclepro.2021.128248

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Journal of Business Strategies  Greenwich University Karachi

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Published

2026-05-23

How to Cite

Rahman , D. M. ur, & Faraz, M. F. (2026). GREEN HRM AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR FOR SUSTAINABLE ECONOMIC PERFORMANCE: A CASE FROM AN EMERGING ECONOMY: GREEN HRM AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR FOR SUSTAINABLE ECONOMIC PERFORMANCE: A CASE FROM AN EMERGING ECONOMY. Journal of Business Strategies, 19(2), 140–177. Retrieved from https://greenwichjournals.com/index.php/businessstudies/article/view/843