Non-farm work decisions in Rural Areas of Pakistan: Motivation, Magnitude and Profitability of Non-Farm Work

Non-farm work decisions in Rural Areas of Pakistan:

Authors

  • Sohail Javed Lecturer , Applied Economics Research Centre, University of Karachi,
  • Dr. Ambreen Fatima Associate Professor, Applied Economics Research Centre,University of Karachi, Pakistan
  • Dr. Fouzia Sohail Assistant Professor Applied Economics Research Centre, University of Karachi, Pakistan.

Keywords:

to assess the magnitude of Non-farm Enterprises by Region, Province and Sector and (ii) to explore the factors influencing the individual decision to operate a Non-farm Enterprises in the rural economy

Abstract

Adeusi, SO, & Aluko, OA (2014). Assessing the role of Government in promoting small scale businesses in Kogi State: the Kabba/Bunu experience. IOSR Journal of Business and Management, academia.edu, https://www.academia.edu/download/36704861/M01611 68692.pdf

 

Agyapong, D (2010). Micro, small and medium enterprises' activities, income level and poverty reduction in ghana-A synthesis of related literature. International journal of business and management, researchgate.net, https://www.researchgate.net/profile/Daniel-Agyapong- 3/publication/49586572_Micro_Small_and_Medium_En terprises'_Activities_Income_Level_and_Poverty_Reduc tion_in_Ghana_-_A_Synthesis_of_Related_Literature/li nks/02e7e5275ca0a86ebc000000/Micro-Small-and-Med ium-Enterprises-Activities-Income-Level-and-Poverty-R eduction-in-Ghana-A-Synthesis-of-Related-Literature.pd  f

 

Chreneková, M., Melichová, K., Marisova, E., & Moroz,

  1. (2015). Informal employment and quality of life in rural areas of Ukraine. European Countryside, 8(2), 135.

 

De Vries, J. (1994). The industrial revolution and the industrious revolution. The Journal of Economic History, 54(2), 249-270.

 

Fredrick, S. P. (2005). The role of SMEs in thereconstruction and development of Africa. Ghana Club, 100.

 

Fuller?Love, N., Midmore, P., Thomas, D., & Henley, A. (2006). Entrepreneurship and rural economic development: a scenario analysis approach. International Journal of Entrepreneurial Behavior & Research.

 

Henderson, J. (2002). Building the rural economy with high-growth entrepreneurs. Economic Review-Federal

 

Reserve Bank of Kansas City, 87(3), 45-75.

 

Jütting, J, Parlevliet, J, & Xenogiani, T (2008). Informal employment re?loaded. IDS bulletin, Wiley Online L            i           b           r           a          r    y           , https://doi.org/10.1111/j.1759-5436.2008.tb00442.x

 

Kamunge, MS, Njeru, A, & Tirimba, OI (2014). Factors affecting the performance of small and micro enterprises in Limuru Town Market of Kiambu County, Kenya. International journal of scientific …, academia.edu, https://www.academia.edu/download/46191940/SMES.p df

 

Larsson, E, Hedelin, L, & Gärling, T (2003). Influence of expert advice on expansion goals of small businesses in rural Sweden. Journal of Small Business …, Taylor &Francis, https://doi.org/10.1111/1540-627X.00076

 

Maloney, W. F. (2004). Informality revisited. World development, 32(7), 1159-1178.

 

 

Mead, D. C., & Morrisson, C. (1996). The informal sector elephant. World development, 24(10), 1611-1619.

 

Naudé, W (2010). Entrepreneurship, developing countries, and development economics: new approaches and insights. Small business economics, Springer, https://doi.org/10.1007/s11187-009-9198-2

 

North, D, & Smallbone, D (1996). Small business development in remote rural areas: the example of mature manufacturing firms in Northern England. Journal of Rural Studies, Elsevier, https://www.sciencedirect.com/science/article/pii/07430 16796000095

 

Parameswar, N., Hasan, Z., Dhir, S., & Ongsakul, V. (2019). Factors that drive development of technological entrepreneurship in South Asia. Journal for Global Business Advancement, 12(3), 429-448.

 

Pinchbeck, I. (2013). Women workers and the industrial revolution 1750–1850. Routledge.

 

Raj, R. S., & Sen, K. (2015). Finance constraints and firm transition in the informal sector: Evidence from Indian manufacturing. Oxford Development Studies, 43(1), 123-143.

 

Sternberg, R, & Wennekers, S (2005). Determinants and effects of new business creation using global entrepreneurship monitor data. Small business economics,    Springer,

https://doi.org/10.1007/s11187-005-1974-z

 

Sultana, H., Fatima, A., & Alam, S. (2020). Female owned household enterprises in Pakistan.

 

Tambunan, T (2007). Entrepreneurship development: SMES in Indonesia. Journal of Developmental Entrepreneurship,                    World          Scientific, https://doi.org/10.1142/S1084946707000575

 

 

Tulus, T. (2009). Women entrepreneurship in Asian developing countries: Their development and main constraints. Journal of development and Agricultural Economics, 1(2), 027-040.

 

Xu, M., David, J. M., & Kim, S. H. (2018). The fourth industrial revolution: Opportunities and challenges. International journal of financial research, 9(2), 90-95.

References

Adeusi, SO, & Aluko, OA (2014). Assessing the role of Government in promoting small scale businesses in Kogi State: the Kabba/Bunu experience. IOSR Journal of Business and Management, academia.edu, https://www.academia.edu/download/36704861/M01611 68692.pdf

Agyapong, D (2010). Micro, small and medium enterprises' activities, income level and poverty reduction in ghana-A synthesis of related literature. International journal of business and management, researchgate.net, https://www.researchgate.net/profile/Daniel-Agyapong- 3/publication/49586572_Micro_Small_and_Medium_En terprises'_Activities_Income_Level_and_Poverty_Reduc tion_in_Ghana_-_A_Synthesis_of_Related_Literature/li nks/02e7e5275ca0a86ebc000000/Micro-Small-and-Med ium-Enterprises-Activities-Income-Level-and-Poverty-R eduction-in-Ghana-A-Synthesis-of-Related-Literature.pd f

Chreneková, M., Melichová, K., Marisova, E., & Moroz,

S. (2015). Informal employment and quality of life in rural areas of Ukraine. European Countryside, 8(2), 135.

De Vries, J. (1994). The industrial revolution and the industrious revolution. The Journal of Economic History, 54(2), 249-270.

Fredrick, S. P. (2005). The role of SMEs in thereconstruction and development of Africa. Ghana Club, 100.

Fuller?Love, N., Midmore, P., Thomas, D., & Henley, A. (2006). Entrepreneurship and rural economic development: a scenario analysis approach. International Journal of Entrepreneurial Behavior & Research.

Henderson, J. (2002). Building the rural economy with high-growth entrepreneurs. Economic Review-Federal

Reserve Bank of Kansas City, 87(3), 45-75.

Jütting, J, Parlevliet, J, & Xenogiani, T (2008). Informal employment re?loaded. IDS bulletin, Wiley Online L i b r a r y , https://doi.org/10.1111/j.1759-5436.2008.tb00442.x

Kamunge, MS, Njeru, A, & Tirimba, OI (2014). Factors affecting the performance of small and micro enterprises in Limuru Town Market of Kiambu County, Kenya. International journal of scientific …, academia.edu, https://www.academia.edu/download/46191940/SMES.p df

Larsson, E, Hedelin, L, & Gärling, T (2003). Influence of expert advice on expansion goals of small businesses in rural Sweden. Journal of Small Business …, Taylor &Francis, https://doi.org/10.1111/1540-627X.00076

Maloney, W. F. (2004). Informality revisited. World development, 32(7), 1159-1178.

Mead, D. C., & Morrisson, C. (1996). The informal sector elephant. World development, 24(10), 1611-1619.

Naudé, W (2010). Entrepreneurship, developing countries, and development economics: new approaches and insights. Small business economics, Springer, https://doi.org/10.1007/s11187-009-9198-2

North, D, & Smallbone, D (1996). Small business development in remote rural areas: the example of mature manufacturing firms in Northern England. Journal of Rural Studies, Elsevier, https://www.sciencedirect.com/science/article/pii/07430 16796000095

Parameswar, N., Hasan, Z., Dhir, S., & Ongsakul, V. (2019). Factors that drive development of technological entrepreneurship in South Asia. Journal for Global Business Advancement, 12(3), 429-448.

Pinchbeck, I. (2013). Women workers and the industrial revolution 1750–1850. Routledge.

Raj, R. S., & Sen, K. (2015). Finance constraints and firm transition in the informal sector: Evidence from Indian manufacturing. Oxford Development Studies, 43(1), 123-143.

Sternberg, R, & Wennekers, S (2005). Determinants and effects of new business creation using global entrepreneurship monitor data. Small business economics, Springer,

https://doi.org/10.1007/s11187-005-1974-z

Sultana, H., Fatima, A., & Alam, S. (2020). Female owned household enterprises in Pakistan.

Tambunan, T (2007). Entrepreneurship development: SMES in Indonesia. Journal of Developmental Entrepreneurship, World Scientific, https://doi.org/10.1142/S1084946707000575

Tulus, T. (2009). Women entrepreneurship in Asian developing countries: Their development and main constraints. Journal of development and Agricultural Economics, 1(2), 027-040.

Xu, M., David, J. M., & Kim, S. H. (2018). The fourth industrial revolution: Opportunities and challenges. International journal of financial research, 9(2), 90-95.

Journal of Business Strategies  Greenwich University Karachi

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Published

2026-05-23

How to Cite

Javed, S., Fatima, D. A., & Sohail, D. F. (2026). Non-farm work decisions in Rural Areas of Pakistan: Motivation, Magnitude and Profitability of Non-Farm Work: Non-farm work decisions in Rural Areas of Pakistan: . Journal of Business Strategies, 19(2), 29–53. Retrieved from https://greenwichjournals.com/index.php/businessstudies/article/view/838