THE IMPACT OF SUSTINABILITY ON FASHION INDUSTRY
Keywords:
Fast Fashion, Slow Fashion, Sustainability, Ethics, Fashion IndustryAbstract
The Fashion industry in one of the most dynamic and fluctuating industry across the world. New fashion has two main aspects of fast and slow fashion. The purpose of this study to identify the conflict in customer understanding and perception about slow and fast fashion. Quantitative research approach is conducted with survey data from 140 diverse set of people. Two-stage PLS-SEM technique is used due to multiple dependent variables and small sample size. After classification of articles related to the scope of the study, findings are categorized in two different ways: 1) Slow fashion and sustainability and 2) Fast fashion. 14 articles from the 19 articles have done detailed working on our first category of slow fashion and sustainability. This study produced. Some recent trends in the domain of sustainability on slow and fast fashion industry that how it changes the lifestyle of people, it focuses on some practices in the context of supply chain management and how it shapes the society. This paper is a contribution towards framework slow fashion and fast fashion theories. This research objective after reading different articles to achieve better outcome.
References
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Brewer, M. K. (2019). Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility. Laws, 8(4), 24. https://doi. org/10.3390/laws8040024
Buzzo, A., & Abreu, M. J. (2019). Fast Fashion, Fashion Brands & Sustainable Consumption. https://doi.org/10.1007/978-981-13- 1268-7_1
Clark, H. (2008). Slow + Fashion - an oxymoron - or a promise for the future...? Fashion Theory - Journal of Dress Body and Culture, 12(4), 427–446. https://doi.org/10.2752/175174108x346922
Dickenbrok, C., & Martinez, L. F. (2018). Communicating green fashion across different cultures and geographical regions. International Review on Public and Nonprofit Marketing, 15(2), 127–141. https:// doi.org/10.1007/s12208-018-0194-6
Fletcher, K. (2010). Slow Fashion: An Invitation for Systems Change. Fashion Practice, 2(2), 259–265. https://doi.org/10.2752/1756938 10x12774625387594
Gupta, S., Gwozdz, W., & Gentry, J. (2019). The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption. Journal of Macromarketing, 39(2), 188–207. https://doi. org/10.1177/0276146719835283
Gurova, O., &Morozova, D. (2018). A critical approach to sustainable fashion: Practices of clothing designers in the Kallio neighborhood of Helsinki. Journal of Consumer Culture, 18(3), 397–413. https:// doi.org/10.1177/1469540516668227
Henninger, C. E., Ryding, D., Alevizou, P. J., & Goworek, H. (2017). Sustainability in Fashion: A Cradle to Upcycle Approach. Sustainability in Fashion: A Cradle to Upcycle Approach, 1–270. https://doi.org/10.1007/978-3-319-51253-2
Joy, A., Sherry, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory - Journal of Dress Body and Culture, 16(3), 273– 295. https://doi.org/10.2752/175174112X13340749707123
Khandual, A., & Pradhan, S. (2018). Fashion Brands and Consumers. Springer Singapore. https://doi.org/10.1007/978-981-13-1268-7
Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), 103– 119. https://doi.org/10.1080/20932685.2015.1131435
Kozlowski, A., Bardecki, M., & Searcy, C. (2019). Tools for sustainable fashion design: An analysis of their fitness for purpose. Sustainability (Switzerland), 11(13), 1–19. https://doi.org/10.3390/su11133581
Landgren, T. M., & Pasricha, A. (2011). Transforming the fashion and apparel curriculum to incorporate sustainability. International Journal of Fashion Design, Technology and Education, 4(3), 187–196. https:// doi.org/10.1080/17543266.2011.613856
Moon, K. K. L., Lai, C. S. Y., Lam, E. Y. N., & Chang, J. M. T. (2015). Popularization of sustainable fashion: barriers and solutions. Journal of the Textile Institute, 106(9), 939–952. https://doi.org/10. 1080/00405000.2014.955293
Niinimäki, K. (2015). Ethical foundations in sustainable fashion. Textiles and Clothing Sustainability, 1(1), 1–11. https://doi.org/10.1186/ s40689-015-0002-1
Palomo-Lovinski, N., & Hahn, K. (2014). Fashion Design Industry Impressions of Current Sustainable Practices. Fashion Practice, 6(1), 87–106. https://doi.org/10.2752/175693814x13916967094911
Payne, A. (2019). Fashion Futuring in the Anthropocene: Sustainable Fashion as “Taming” and “Rewilding.” Fashion Theory - Journal of Dress Body and Culture, 23(1), 5–23. https://doi.org/10.1080/136270 4X.2017.1374097
Reuse, D., Ballie, J., Woods, M., Woods, M., & Management, D. (2018). Unmaking Waste in Production and Consumption: Towards the Circular Economy. Unmaking Waste in Production and Consumption: Towards the Circular Economy. https://doi. org/10.1108/9781787146198
Štefko, R., & Steffek, V. (2018). Key issues in Slow Fashion: Current challenges and future perspectives. Sustainability (Switzerland), 10(7), 1–11. https://doi.org/10.3390/su10072270
Sung, J., & Woo, H. (2019). Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion. Journal of Retailing and Consumer Services, 49(March), 120–128. https://doi.org/10.1016/j.jretconser.2019.03.018
Thomas, K. (2018). Cultures of Sustainability in the Fashion Industry. Fashion Theory - Journal of Dress Body and Culture, 0(0), 1–28. https://doi.org/10.1080/1362704X.2018.1532737
Thorisdottir, T.S. & Johannsdottir, L. (2020). Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review. Sustainability, MDPI, Open Access Journal, 12(21), 1-64.
Trejo, H. X., Smith, H. A., Trejo, N. K., & Lewis, T. L. (2019). Made in New York: A Collaborative Model to Encourage Slow Fashion. Clothing and Textiles Research Journal, 37(3), 139–154. https:// doi.org/10.1177/0887302X19838331
Vehmas, K., Raudaskoski, A., Heikkilä, P., Harlin, A., &Mensonen, A. (2018). Consumer attitudes and communication in circular fashion. Journal of Fashion Marketing and Management, 22(3), 286–300. https://doi.org/10.1108/JFMM-08-2017-0079
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: Response to changes in the fashion industry. International Review of Retail, Distribution and Consumer Research, 20(1), 165–173. https://doi. org/10.1080/09593960903498300
Brewer, M. K. (2019). Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility. Laws, 8(4), 24. https://doi. org/10.3390/laws8040024
Buzzo, A., & Abreu, M. J. (2019). Fast Fashion, Fashion Brands & Sustainable Consumption. https://doi.org/10.1007/978-981-13- 1268-7_1
Clark, H. (2008). Slow + Fashion - an oxymoron - or a promise for the future...? Fashion Theory - Journal of Dress Body and Culture, 12(4), 427–446. https://doi.org/10.2752/175174108x346922
Dickenbrok, C., & Martinez, L. F. (2018). Communicating green fashion across different cultures and geographical regions. International Review on Public and Nonprofit Marketing, 15(2), 127–141. https:// doi.org/10.1007/s12208-018-0194-6
Fletcher, K. (2010). Slow Fashion: An Invitation for Systems Change. Fashion Practice, 2(2), 259–265. https://doi.org/10.2752/1756938 10x12774625387594
Gupta, S., Gwozdz, W., & Gentry, J. (2019). The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption. Journal of Macromarketing, 39(2), 188–207. https://doi. org/10.1177/0276146719835283
Gurova, O., &Morozova, D. (2018). A critical approach to sustainable fashion: Practices of clothing designers in the Kallio neighborhood of Helsinki. Journal of Consumer Culture, 18(3), 397–413. https:// doi.org/10.1177/1469540516668227
Henninger, C. E., Ryding, D., Alevizou, P. J., & Goworek, H. (2017). Sustainability in Fashion: A Cradle to Upcycle Approach. Sustainability in Fashion: A Cradle to Upcycle Approach, 1–270. https://doi.org/10.1007/978-3-319-51253-2
Joy, A., Sherry, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory - Journal of Dress Body and Culture, 16(3), 273– 295. https://doi.org/10.2752/175174112X13340749707123
Khandual, A., & Pradhan, S. (2018). Fashion Brands and Consumers. Springer Singapore. https://doi.org/10.1007/978-981-13-1268-7
Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), 103– 119. https://doi.org/10.1080/20932685.2015.1131435
Kozlowski, A., Bardecki, M., & Searcy, C. (2019). Tools for sustainable fashion design: An analysis of their fitness for purpose. Sustainability (Switzerland), 11(13), 1–19. https://doi.org/10.3390/su11133581
Landgren, T. M., & Pasricha, A. (2011). Transforming the fashion and apparel curriculum to incorporate sustainability. International Journal of Fashion Design, Technology and Education, 4(3), 187–196. https:// doi.org/10.1080/17543266.2011.613856
Moon, K. K. L., Lai, C. S. Y., Lam, E. Y. N., & Chang, J. M. T. (2015). Popularization of sustainable fashion: barriers and solutions. Journal of the Textile Institute, 106(9), 939–952. https://doi.org/10. 1080/00405000.2014.955293
Niinimäki, K. (2015). Ethical foundations in sustainable fashion. Textiles and Clothing Sustainability, 1(1), 1–11. https://doi.org/10.1186/ s40689-015-0002-1
Palomo-Lovinski, N., & Hahn, K. (2014). Fashion Design Industry Impressions of Current Sustainable Practices. Fashion Practice, 6(1), 87–106. https://doi.org/10.2752/175693814x13916967094911
Payne, A. (2019). Fashion Futuring in the Anthropocene: Sustainable Fashion as “Taming” and “Rewilding.” Fashion Theory - Journal of Dress Body and Culture, 23(1), 5–23. https://doi.org/10.1080/136270 4X.2017.1374097
Reuse, D., Ballie, J., Woods, M., Woods, M., & Management, D. (2018). Unmaking Waste in Production and Consumption: Towards the Circular Economy. Unmaking Waste in Production and Consumption: Towards the Circular Economy. https://doi. org/10.1108/9781787146198
Štefko, R., & Steffek, V. (2018). Key issues in Slow Fashion: Current challenges and future perspectives. Sustainability (Switzerland), 10(7), 1–11. https://doi.org/10.3390/su10072270
Sung, J., & Woo, H. (2019). Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion. Journal of Retailing and Consumer Services, 49(March), 120–128. https://doi.org/10.1016/j.jretconser.2019.03.018
Thomas, K. (2018). Cultures of Sustainability in the Fashion Industry. Fashion Theory - Journal of Dress Body and Culture, 0(0), 1–28. https://doi.org/10.1080/1362704X.2018.1532737
Thorisdottir, T.S. & Johannsdottir, L. (2020). Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review. Sustainability, MDPI, Open Access Journal, 12(21), 1-64.
Trejo, H. X., Smith, H. A., Trejo, N. K., & Lewis, T. L. (2019). Made in New York: A Collaborative Model to Encourage Slow Fashion. Clothing and Textiles Research Journal, 37(3), 139–154. https:// doi.org/10.1177/0887302X19838331
Vehmas, K., Raudaskoski, A., Heikkilä, P., Harlin, A., &Mensonen, A. (2018). Consumer attitudes and communication in circular fashion. Journal of Fashion Marketing and Management, 22(3), 286–300. https://doi.org/10.1108/JFMM-08-2017-0079
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Published
2021-06-15
How to Cite
Shaikh, F. N. (2021). THE IMPACT OF SUSTINABILITY ON FASHION INDUSTRY. Journal of Business Strategies, 15(1), 45–58. Retrieved from https://greenwichjournals.com/index.php/businessstudies/article/view/535
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