ADAPT MODEL FOR APPAREL INDUSTRIES FOR THEIR BETTER PERFORMANCE IN MARKETING & SALES

Abstract

The objective of the paper is to examine the effects of the prevailing economic conditions (2020-2023) on the apparel sector and assess the efficacy of the ADAPT model in augmenting the marketing and sales tactics of apparel brands and altering consumer purchasing patterns. The research will be carried out using a qualitative methodology, specifically employing thematic analysis in conjunction with an inductive approach to examine data gathered from surveys and interviews with industry specialists. The study's objective will be to ascertain the obstacles encountered by apparel brands amidst the prevailing economic climate and examine the ways in which these companies have modified their marketing and sales approaches to confront these obstacles. Furthermore, the study will investigate the potential application of the ADAPT model in enhancing the operational efficiency of apparel brands amidst the prevailing market circumstances. The results of the study will provide valuable perspectives on the practical application of the ADAPT model within the apparel sector, emphasizing the advantages and possible obstacles associated with its integration. By presenting empirical evidence on the efficacy of the ADAPT model in augmenting marketing and sales strategies and altering customer behavior towards apparel brands amidst the prevailing economic conditions, this study will make a valuable contribution to the body of knowledge. The ultimate goal of this research is to provide apparel manufacturers with a deeper comprehension of how to remain competitive and adapt to current market conditions.