IMPACT OF SOCIAL MEDIA ON USER BEHAVIOR

Abstract

The purpose of the study was to look at how people use social media and how that impacts their social lives. This study, which concentrated on social media users, found that social media has a detrimental impact on social capital, mental health, and family relationships. People who use social media are becoming less dependent on their real relationships and family members and more on the platform. The quantitative study that was conducted to evaluate how social media users acted and how it influenced their mental health, social capital, social isolation, and family relationships was based on the deductive technique and positivist research paradigm. the data acquired from 385 social media users. The significant effects of social media use on psychological well-being, mental health, social capital, social isolation, and family relationships are shown using regression analysis. The results of correlation analysis show that there is a strong correlation between all variables and social media use. The study is useful for analyzing how users interact with social media platforms.