Vol. 18 No. 1 (2024): New Horizons

Articles

• ADAPT MODEL FOR APPAREL INDUSTRIES FOR THEIR BETTER PERFORMANCE IN MARKETING & SALES

  RIDA TUFAIL, AFZAL ADAMJEE, SYEDA HAFSA KASHIF, SAMEED SAAD

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• A STUDY OF GENDER DIFFERENCES IN THE USE OF URDU DISCOURSE MARKERS

  FAIZA AZEEM

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• “SIGNIFICANCE OF SOUND IN FILMMAKING AND CHALLENGES FACED BY PAKISTANIS

  FAHAM UDDIN HAQQI

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• THE IMPACT OF ORGANIZATION FACTORS ON EMPLOYEE MOTIVATION IN BANKING INDUSTRY OF PAKISTAN

  PREET INDER

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• THE PERSUASIVE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMERS’ BUYING DECISIONS: A CASE STUDY OF INSTAGRAM

  RABBIYA QADEER, DR. TAHIRA TARIQ, NAZ ALEEM

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