Journal of Business Strategies

TRAINING AND DEVELOPMENT AND EMPLOYEE CAREER GROWTH: A CASE OF DARAZ.PK

Dr. Rafique Ahmed Khan — 2022-12-01

This study is conducted to inspect the training and development practices’ influence on the career growth of employees currently being implemented at Daraz. pk. To attain this purpose descriptive research is undertaken and data were collected from 302 middle-level managerial employees of Daraz. pk. Statistical tools including Pearson correlation as well as regression analysis were applied using SPSS version 23. Therefore, the analysis of data reveals that out of five, only one hypothesis got rejected which pertains to Training Environment and Contents. The remaining hypotheses have been accepted. This research proves that training & development helps in improving the career growth of employees with having a positive impact in Daraz. pk as the employees are satisfied with the practice link to the training and development is applied. To achieve a boost in the career growth of employees, a better institutionalizing of all the components of training and development should be implemented.

HOW DIGITAL MARKETING AND PERCEIVED PERFORMANCE AFFECTS CONSUMER BUYING BEHAVIOR: AN EMPIRICAL STUDY OF KARACHI GEN Y AND GEN Z

Zehra Jabeen Khan — 2022-12-01

Currently, digital marketing has become an essential factor in campaigns to attract and retain online buyers. This study aims to identify how different digital marketing tools impact consumer buying behavior. This research shows the most appropriate actions to take while planning an online strategy and retaining users. This research also signifies that the perceived performance of those tools should be compatible with running an effective digital marketing campaign. The conclusion of this research shows factors that should be utilized while planning a campaign with digital marketing tools. The effect on Consumer buying behavior for online purchases is necessary for all SMEs, eCommerce, and online retail industries, especially their performance. Through this research, companies can identify which campaign is suitable for them to run in the market of Karachi. A full detailed study is required by having different performance indicators as mediators or moderators in the future.

THE FACTORS THAT AFFECTS THE RATE OF RETURNS OF AMCS IN PAKISTAN

Imtiaz Ali — 2022-12-01

This study investigates factors that affect the rate of returns of AMCs in Pakistan. For this, four major types of Mutual funds were selected, and the effect of four macro-specific variables on their returns were investigated by using unstructured interviews, developing and comparing the effect of the factors in different categories of funds & for different classes of funds. Results showed that the factors positively impacting the rate of return are GDP Growth, Saving, Consumption & investment of the economy, along with Fund Size and the characteristics of the Money Market. Some variables have no impact on the rate of returns, i.e. Liquidity, Asset Turnover and Management Fees. This study figured out that Inflation and front-end load have a negative impact on the rate of returns of AMCs. The characteristics of equity fund impact have challenging to analyze with the rate of return because the relation of fund returns mostly depends on the fundamental of the stock market. However, macroeconomic factors affect the fund market or any specific class of funds.

IMPACT OF CONSTRUCTION SECTOR ON ECONOMIC GROWTH. AN EMPIRICAL STUDY OF PAKISTAN

Syed Atif Mehmood — 2022-12-01

The aim of the study is to determine the role played by construction sector in economic growth of Pakistan. As the construction sector flourish and helps in boosting up other sectors of the economy because of having backward and forward linkages. The research is based on quantitative data investigation on secondary data. Data employ in the study is time series non stationary data. Working of data performed on e-views. Study depicted that co-integration and long run relationship exist among the dependent and independent variables of the explained model. This study postulates that there is positive association of construction sector with economic growth of Pakistan and it has significant effect. Inflation results in reduction in economic growth but significant impact on growth whereas environmental sustainability (carbon dioxide damage) and growth has the inverse and insignificant relationship.

EQUAL EMPLOYMENT OPPORTUNITIES FOR WOMEN IN THE IT DEPARTMENT: A QUALITATIVE STUDY

Iraj Hashmi — 2022-12-01

Diverse demographics such as gender, age, and cultural origin, as well as characteristics directly relevant to the job, including tenure, education, and functional background, present a challenge as well as an opportunity for organizations. A company’s competitive advantage is significantly derived from its workforce diversity. Numerous studies have shown that inclusiveness produces more creative, innovative, profitable, and flexible teams that can satisfy the rapidly shifting global client demands. The study focuses on Pakistani women’s equal employment opportunities. The precise goals of this study are to ascertain the existing status of women in IT departments, evaluate their roles, and identify the reasons as to why women are not considered equally while recruiting for IT departments. Pakistan offers a distinctive research framework for examining equal opportunities because of the confluence of religious, cultural, social, and historical factors that are frequently at odds with one another. In order to assess the possibility of equal employment opportunities, a total of 8 interviews were conducted, 4 of which were with working women from various IT departments located in Karachi. The other 4 interviews were with women who do not work in IT departments. The qualitative data will reveal a lot about the existing situation of Pakistani women working in IT departments who may or may not be pursuing their professions in patriarchal cultural settings.