Safdar, Mahrooj, and Dr. Sohaib Zaman. “INFLUENCE OF DIGITIZATION ON SUPPLY CHAIN PERFORMANCE IN THE FMCG SECTOR OF MANUFACTURING INDUSTRY”. Journal of Business Strategies, vol. 15, no. 2, Dec. 2021, pp. 83-98, http://greenwichjournals.com/index.php/businessstudies/article/view/613.