Mahesar, D. H., Chaudhry, D. N. and Tariq, U. (2017) “INTEGRATING CUSTOMER RELATIONSHIP MANAGEMENT WITH BIG DATA ANALYTICS IN RETAIL STORES: A CASE OF HYPER-STAR AND METRO”, Journal of Business Strategies, 11(2), pp. 141-158. Available at: http://greenwichjournals.com/index.php/businessstudies/article/view/382 (Accessed: 29April2024).