Mustafa, D. F., Saleem, D. I. and Zafar, D. J. (2018) “SOCIAL MEDIA GOVERNANCE: ROLE OF E-PROMOTION MIX”, Journal of Business Strategies, 12(01), pp. 109–130. Available at: http://greenwichjournals.com/index.php/businessstudies/article/view/356 (Accessed: 13 September 2025).