• Ayesha Mushtaq
  • Dr. Sohaib Uz Zaman
Keywords: E-hailing, e-riding services, shared economy, Karachi


This is the era of technology and urbanization. Things are modifying rapidly as trends exist only for short span of time then again it changes as fast as the culture of our growing population has been changing. The majority of product’s consumers has gained the level of participation from Pakistan especially after inexperience of the e-hailing business in Karachi. As a result, with the assist of the technology acceptance model (TAM) this study has carefully analyze the elements influencing the levels of ride-hailing engagement. The effects are intended to provide factual and pragmatic insights into the reasons for the low utilization levels of ride-hailing services. The findings of this study are intended to assist governmental authorities and also e-hailing service officials in implementing effective and efficient user-friendly methods by addressing the components which are likely negatively impacting a person’s participation decision. Beside this objective it concentrates on examining the cultural elements of Pakistan (Karachi) since it seems to be the primary audience for the acceptance of non-traditional modes of transportation like Uber, Careem & Bykea.

Author Biographies

Ayesha Mushtaq

Ayesha Mushtaq is an MBA in Supply Chain Management, Karachi University Business School, University of Karachi.

Dr. Sohaib Uz Zaman

Dr. Sohaib-Uz-Zaman is Assistant Professor, Karachi University Business School (KUBS) University of Karachi.


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How to Cite
Mushtaq, A., & Zaman, D. (2021). DISINCLINATION IN ADOPTING DIGITALIZED RIDE SHARING SERVICES OR E-HAILING SERVICES IN KARACHI. Journal of Business Strategies, 15(2), 99-112. Retrieved from http://greenwichjournals.com/index.php/businessstudies/article/view/616